APEX MARKETING INTELLIGENCE SUITE
Unified marketing intelligence and collaboration suite integrating CRM data, analytics pipelines, predictive modeling, and real-time team collaboration for modern marketing teams.
Visit websiteExecutive Summary
Apex is a unified marketing intelligence and collaboration suite integrating CRM data, analytics pipelines, predictive modeling, and real-time team collaboration for modern marketing teams.
Core Modules & Architecture
Predictive Analytics Engine
Propensity scoring (0–100), churn risk detection, cohort retention analysis, A/B test significance computation, multi-touch attribution modeling, seasonality decomposition
Real-Time Collaboration
Firebase chat rooms, live screen sharing (WebRTC), file sharing with virus checks, presence indicators + notifications
ETL & Data Ingestion
Salesforce, HubSpot, Google Analytics connectors, data lineage tracking, data quality validation, scheduled reporting to stakeholders
Governance & Security
Row-Level Security (RLS), GDPR/CCPA workflows (delete, redaction), Role-Based Access Control, audit logging
Interactive Dashboards
Attribution dashboards, customer journey mapping, cohort curves, campaign scorecards, self-serve report builder